Working in collaboration with GSD&M, I art directed an imagery library created for the U.S. Air Force’s digital recruitment ecosystem. On-location in Anchorage, Alaska, we created high-impact, authentic photo assets featuring active USAF personnel. The shoot highlighted a diverse range of career paths balancing the intensity of special operations with the vital precision of military healthcare. The resulting visual asset library was deployed across national online recruitment platforms, landing pages, and targeted digital campaigns to drive engaging candidate experiences.