Led Vineyard Vines’ Back To Cool 360 campaign, bridging the brand’s classic, coastal-prep aesthetic with a modern, energetic Every Day Should Feel This Good lifestyle story. Designed to resonate across youth and parent audiences, the campaign highlighted seasonal layers, performance wear, uniform classics, and signature accessories and included digital, print and in-store touchpoints.
Photography by Georgina Millet.
Led the Back To Cool 360 campaign, bridging the brand’s classic, coastal-prep aesthetic with a modern, energetic Every Day Should Feel This Good lifestyle story. Designed to resonate across youth and parent audiences, the campaign highlighted seasonal layers, performance wear, uniform classics, and signature accessories.
Photography by Georgina Millet
