Yeti’s Built For The Wild campaign was designed to highlight the uncompromising durability of their gear and its ability to withstand the most demanding environments. I led the visual development and execution of design and imagery across web, digital channels, and in-store visual merchandising, specifically focusing on the iconic Tundra and Hopper product lines. Our imagery combined rugged utility with Yeti’s premium aesthetic and was supported by Yeti’s clean, impactful design system.